/
What makes Shout -Shout?
4. Can you briefly explain your creative process, mediums, etc?
I always start with pencil sketches on paper. But the very first step is the article/brief. I highlight the key words, I work a lot on some small but important phrases, titles, headlines, synopsis, try to find the core of the project. I write them down on the paper, near the sketches, to remember the path. I look for the alternative words which explain the same words in a different ways, synonymous etc..
Third step is the composition. I basically work with 2 standard perspectives: 1) high view or bird eye for the narrative/suggestive images (frequently used in book covers, posters, some ad campaigns), and 2) close up one for the iconic image, where the idea/concept is the main thing, straight to the point, those images works very well generally with business magazine, politic, some ad campaigns too. Those are not my only two ways, but works that way in a broad sense.
Visual metaphor is the forth step. I look for the “thing” can explain the concept visually.
Fifth and the last step is the color table that depends on my feeling at that moment. I love medium tones anyway, not saturated colors. Often monochromatic background with a red details where I need your eye go for first.
No comments:
Post a Comment