CRIT
16/03/12
/
I went into that crit pretty stuck with all of my briefs. I feel a lot better now in the way that I need to just be bold with the first stages of all of my briefs and the problems afterwards would be solved.
The takeaway proposal went down well and the worry I had of a burger representing a drink wasn't shared.
The recipe collaboration made me the most excited. I realised that we needed to go either way, ie REALLY wacky or samey and sellable. So there are a few new elements Iw ant to add content wise like a glossary of crazy equipment needed like helicopters and harpoons..
The Colgate brief was the most worrying. Iw as advised to steer away from COlgate which I didn't really want to do as I hate re branding something that already exists so strongly. I need to crack on and produce a wackier net and think outside the box for packaging shapes, however I do need to bare in mind the store layout and how he products will be displayed. Will they work together through the characters?
No comments:
Post a Comment