2/12/2012

Is there somewhere that might work better to get what I want out of this brief?


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After a mini crit of my briefs in the studio, It was mentioned that O shouldn't design for a company that recieves so many entries alreadfy, or if I did-how can I make a range from the menu competition t o work accross the whole range of bracnhes wih this compeition in place? It wouldnt work, SO I needed to find a new company similar in content but more scope for opporiunity.


After looking at other options such as EAT or Pret, I dicosvered that they already have strong identity in place. I decided to stick with the genre of restaurant and found Gourmet Burger Kitchenn,  It has a simple yet effective range of products that could do with linking together and pushing in to other deliverables using the existing conceptual content.`


So, using the menu brief as a starting point I intend to address the restaurant components of Gourmet Burger Kitchen.

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