FMP

Brian Michael Gossett: People for Bikes

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Brian Michael Gosset (who just launched a new port­fo­lio site) created these imag­i­nary worlds for People for Bikes, an orga­ni­za­tion com­mit­ted to mak­ing the world a better place to ride. You can see a few of the orig­i­nal illus­tra­tions (check out the rest here) below, but the video brings them mag­i­cally to life through animated pro­jec­tions. I’m not much of a bike rider — I’m too much of a wimp to attempt rid­ing around the city — but I can’t help but smile while watching."

This find has really helped me.  Not only is it a real inspiration as he is using image so well.  By no means is this a poster existing for no reason.  It has a real context and has been delivered with such imagination.  


It has appealed to me even more as it is a solid example of image that has a real context.  I have realised that that is so important to me in this remaining year.  Now that I know I am an image maker I don;t want every single brief to just be image making with no real back bone to it.  Perhaps my design context publication can look at freelancers who have used their image making skills and pushed them further and have commissions which have some fascinating and exciting contexts to them.


With todays session with Fred and Lorenzo, I realised that as well as researching and informing myself on agencies I like and factual information for subjects in my design briefs, I find it hard to research designers for no real objective.  Forced and shallow research will get me know where,  I will end up subconsciously copying what is already out there and that makes me cross. So, instead of researching for how the images are made, why don't I look at now that they have been made, how have they been used?  How did that designer get work and why?  That is priceless research that is vital for me to look into.